It’s no secret that the use of video promotion in content marketing is on the rise. And, it’s certainly not a tactic to be taken lightly. In fact, YouTube is now the second largest search engine on the web and while video promotion is frequently an afterthought, its value demands a front-runner position in your content marketing plan.
Here are the top 10 reasons why video promotion is a star player in the content marketing landscape and should be in your marketing plan, too.
When it comes to potential reach, video promotion is peerless. YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook. One in three Britons view at least one online video a week – that’s a weekly audience of more than 20 million people in the UK alone. Video promotion can give you access to all this. Video promotion done well can give you a slice of it. What other form of content can do the same? The success stories of video promotion that have gone viral are legend.
But is video promotion really possible for small businesses? Absolutely. It is naturally engaging and, in an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video promotion does this very well.
Some of the most popular video promotion formats that generate user engagement or increase brand visibility are:
And we can help with all of the above! Contact us today…