In recent times, visual content is fast becoming the central pillar of web design; current trends indicate that users’ preference for attractive visual imagery such as photographs over long swathes of copy is set to increase over the coming months, so if you haven’t already, it’s really time to assess whether or not your photography is letting your site down.
Product photography is a HUGE aspect that you need to think about when trying to persuade people in to buy your stuff. Did you know that people remember 80 percent of what they see, and just 20 percent of what they read? The power of a photograph is hard to ignore, and if you’re not including great photographs of your products then you could be losing out on some serious sales.
The truth is, the better your stuff looks, the more you will sell. Photography is crucial when it comes to selling products online. If you have an okay photograph people are less receptive to it, but if you have a photograph of your product that is outstanding customers notice and are more likely to notice it and potentially purchase it. Using photography well is what is ultimately going to sell your product the best.
When product photographs are shot correctly and are of high quality, you can re-use these photographs across a spectrum of different channels. Just looking at the possibilities by shooting a product photograph in 360 should give you a small insight of the possibilities.
It really is true that an photograph says a thousand words.Taking the time to have unique and high quality product photographs will only benefit your business, leading to more clicks and sales than before. If you need help with your product photography for your website or marketing materials, feel free to contact us !