Is your website living up to expectations? Is it driving traffic and revenue for your business? Are you getting a solid return on your website investment? If you answered no to any of these questions, read on. This prescription may be just what the doctor ordered.
But you may be thinking to yourself, I did everything right. I got a professional company to design a great looking website and did some SEO work to help make sure I had the right focus and content. But it just isn’t producing like I expected.
The problem is a common one. At SCube we call it the “build it and forget it” syndrome. You work really hard at creating a beautiful and engaging website, but then get busy and move on to other things letting your website languish and lose its luster.
But it doesn’t have to be that way. One of the most often overlooked components – yet one of the most critical components – to any successful website strategy is ongoing maintenance. While the initial website project is critical to creating the right foundation, the ongoing maintenance and upkeep is where you’ll really see your website shine. That is where you’ll really start to maximize the return on your investment.
Outstanding website design is great for your online business, but once your website is up and running, it’s crucial that you don’t let it stand still. Regular maintenance of your website is important for many reasons.
If your content is out of date, it could damage your business’s brand and reputation, so make sure to keep posting new content so that it looks fresh and relevant. This helps in regular maintenance of your website.
Boost visitor traffic
By regular maintenance of your website, you provide more incentive for people to keep coming back to your site, helping to boost visitor traffic.
If your website is left untouched, search engines will downgrade you in the search rankings. However, by regular maintenance of your website with fresh content will move higher up the rankings and boost their SEO profile.
Changes in technology
Technology changes quickly, so react to these changes. Whether it’s making sure your site is mobile optimised, accessible or works seamlessly across updated platforms or operating systems, regular maintenance of your website means that you stay competitive and current helps in regular maintenance of your website.
As well as updating your company’s website design and content, keeping on top of the latest security patches and bug fixes is vital to make sure your site is safe and protected from spammers and fraudsters helps in regular maintenance of your website.
Contact us today to help us double your return in investment.