1. Optimize website for popular search engines
2. Create concise title and meta description
3. Balance visual design with simple interaction design
4. Differentiate B2B website from consumer sites
5. Clearly communicate what company offers in specific pages
6. Emphasize your unique selling point (USP)
7. Use pictures and graphics with text description to enhance company offering
8. Make a dedicated product page for each product
9. Place web page elements in their expected locations
10. Make sure website loads quickly

Optimize website for popular search engines

Most businesses have websites, but a very few percent of them are optimized for search engines. By implementing an effective SEO strategy for your website, you will not only get targeted visitors from organic search results but also establishing company brand. Make sure you have implemented SEO strategy for your optimizing company name, product name or model number, item specific problem descriptions in popular search engines to drive prospective visitors from search results.

Concise Title and Meta description

People makes decision to go to a website from search engine result pages by scanning title and meta description. Business people skim rather than read result pages word-by-word, especially professionals who do not have much time. So make title and meta description descriptive and concise for driving prospective customers from SERPs.

Balance visual design

Websites visual design impacts the people’s perception of your organization. Making a first look positive impression helps people to aware of your company branding. Visitors decide to stay or not on a website within 7-10 seconds by considering visual design and this time is very important for any business owners to attract the visitors with a good first impressions.

It is also important to have a simple interaction design in parallel with company’s visual representation of website. Simple interactions match people’s mental models by behaving in expected ways. Business customers need websites to research their processes, answering their questions easily and quickly. They do not have time to find out necessary information from a complex website design.

The SCube’s creative website design team apply brainstorming for balancing visual design and make the website simple & user friendly while designing for any business niches.

Include keywords for differentiating B2B website

Customers need to know whether the company is able to fulfill their needs and problems. If you sell for businesses, provide signals on your site to let people know you cater to them. Common terms that differentiate B2B e-commerce from B2C e-commerce are bulk amount, wholesale, distributor, enterprise etc.

Clearly communicate what your company offers

Do not assume that people know who are you and what your company offers when they arrive at your site. Always provide a straightforward description of your company’s purposes throughout your site. It is important to have a clear message on the homepage of your company’s purpose, but remember, customers do not always enter your site from there. Make sure that information about your company’s purpose is easily accessible from anywhere of website.

Emphasize your business approach

If your business approach is a key differentiators, highlight it on the homepage and other relevant pages. Free shipping, low prices, quality products and services etc. grab people’s interest and drive them to your website. Consider what is unique about your company, products or services, make that your selling point and emphasize it in the specific pages.

Use pictures and graphics to augment the text describing

Generally people do not like to read much information in online. Appropriate pictures that augment the websites content make a more positive user experience than a heavy wall of text. Adding text with meaningful pictures also increase your site’s attraction. It helps people better understanding your company’s offering.

The SCube’s extraordinary digital media solution team does research for adding suitable pictures and graphics with websites content for enhancing company offerings.

Make a dedicated product page

Product pages are the homepages for each item you are selling. People get additional information for each products they are interested in their initial research phase from specific product pages.

The average usability of B2B websites is not very helpful for visitors or customers. As a result, the websites become unsuccessful for provide business value or website purpose. B2B sites must provide a much wider range of information in a hierarchical way than any B2C websites.

When designing e-commerce sites or business-to-business websites some research should have to done for arranging website information in a hierarchical way. Creative designers locate the important information above the fold and also in their expected locations. So people find out their seeking information very easily and at a first glance. The SCube’s creative design and exceptional digital media team always does research for website content placement analysis and record user interaction in a website for future use.

Also some information is very essential for any e-commerce or shopping website to make the consumers job easier in their initial purchase research phase for a product. The list below contains most significant top 10 website content for a b2b or shopping website –

1. Product availability and time to ship
2. Product price information
3. Concise product information for features set, benefits etc.
4. Clear and plain product pictures
5. Shipping cost
6. Contact information or physical address of company
7. Order print catalogue from website
8. Telephone number
9. Compare between related products for price range, benefits, feature set etc.
10. White papers or data sheets

Wattsy MC is a MC/songwriter from Leicester LE3. The SCube Digital Media (Ashok Suren & Shovan Sargunam) provided a professional photo shoot and making of video. The purpose of this photo shoot was to help Wattsy MC to give a professional image. He will be releasing his new album soon, the photos from the shoot will be used in album cover, cd graphic and other promotional materials

• Music genre: Grime, Club & RnB
• Home town: Leicester
• Date of Birth: 16 October 1990

Album:

Time For Change Vol 1 (Click here to buy)

Photos:

Links

• Videos: Click here
• Facebook Fan page: Click here
• Youtube Channel: Click here
• MySpace: Click here

Credits

• Ashok Suren: Photography
• Shovan Sargunam: Designer

Consumers travel through step-by-step process in an e-commerce or shopping site when making a purchase decision. They possess different needs depending on the purchase phase. Online shopping and e-commerce sites should support the consumer’s buying path to make the purchase process easier. So user-friendly web site design helps to establish positive user experience with customers and increase the sales.

The buying phases of consumers in purchasing process are listed below. Each phase has impact on your website design strategy and website designers & planners should make the process comfortable for helping customers to make purchase.

Research Phase

Consumers become aware of a product. Then they search information, investigate alternatives, comparing price, product features, service support etc. for that product in preparation for possible purchase.

Make Contact

They make a short list of companies offering the product. Then they measure the company branding, call a sales person, live chat, others way of contacting for product availability, negotiating price and refine decisions by getting answers.

Make Final Decision

Consumers select the specific company and make a final decision. They then pull out their credit cards or insert other confidential information for making the purchase. Consumers then evaluate the product and decide to keep it or return the product.

Websites that failed to support each process phase smooth, make the consumers task harder than necessary, resulting in dissatisfaction and bad user experience. So analyze your shopping cart with user interaction and fix the possible problems to make consumer purchase process effortless.

People spent less time in well-known companies websites while researching for a product or service, features and price comparison in step-by-step process of consumer buying path. So they ignore many factors of website usability issues and user experiences of branded companies websites. From the nature of habit, people make judgment that reputed company is perfect and solid for them without doing any widespread research.

So the opportunity for small and medium-sized companies for attacking prospective customers from search engine results lists to their websites seems more competitive and hard. Also people make extensive research for product price, features, reliability and many other factors in their purchasing phase of a less-known company website. They also consider the user-friendliness and usability issues for those websites. When people feel the website looks professional they decide to make a call to action.

So website design should be more branded and professional looked for a less known or new company. Designers should focus many factors of usability in web designing phase to make the website user friendly and a first look impression.

display: none: Removes the element completely from the document.

Features:

• WYSIWYG Editor (What you see is what you get)
• Media Manager
• Menu Manager
• Menu Group Manager
• Widigits
• Modules
• Template Manager
• User Manager
• External Linkes Manager
• Applications

Business cards small size:

• 8.5 cm x 5.5 cm
• 3.46″ x 2.165″
• 0.085 m x 0.055 m

Business cards bigger size:

• 9 cm x 5 cm
• 3.54″ x 1.969″
• 0.09 m x 0.05 m

If you are looking for cutting edge web design, an impressive web presence or a dynamic marketing strategy, then you’ve come to the right place. The SCube design lab are highly skilled and highly motivated team to deliver surprisingly affordable media solutions. We are also UK based around Leicester and Birmingham, with an immense local knowledge to help give your business a real edge.

Black: authority and power, stability and strength.
White: purity, cleanliness, neutrality and peace.
Red: attention, energy, movement and excitement.
Blue: calming, steadfastness, dependability, wisdom and loyalty
Green: growth, nature, money, good luck, generosity and fertility
Yellow: laughter, happiness, optimism, speed up metabolism
Orange: fun, happiness, energetic and ambition
Purple: royalty, wealth, prosperity and sophistication