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Yahoo and Microsoft announced today that the deal will continue with some changes amidst the roumour that Yahoo might not renew its search partnership with Microsoft. The deal is now non-exclusive for desktop and mobile and Yahoo gains some flexibility to alter its search result irrespective of the platform. Yahoo is going with some of Microsoft’s Bing technology inorder to customize its search results.  “Yahoo will continue to serve Bing ads and search results for a majority of its desktop search traffic,” says a company spokesperson.

Yahoo and Microsoft are also tweaking the way ads are delivered and managed. Microsoft will own the ads delivered from its own Bing Ads platform, while Yahoo will continue with its own Gemini ads platform. Both companies are planning to transition their sales responsibilities over the summer. In reality, this allows Yahoo to own and manage the its own ads platform and Microsoft to serve Bing ads alongside its search results on Yahoo.

Satya [Microsoft CEO] and Marissa Mayer Yahoo CEO worked together to establish a revised search agreement that lets user to enhance the user experience and innovate more in  search business.  

tags: yahoo, google, search, bing, alliance 
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