You should be careful of the way you use colour on your site as colour’s convey emotions and can have different psychological affects on your visitors.
Colour’s convey emotions to the users. They can have different psychological affect on the visitors so choosing colour’s is an important aspect
| Blue is a much more tranquil colour. It symbolizes freshness, calmness, trust and loyalty. It can be used to convey confidence and is probably the safest choice of colour on a site. On the other hand it can be seen as cold, lonely, conservative and depressing. | |
| Red is a very dominant colour which creates tension and is often used to convey love, passion and strength. Red can also have a negative affect as it can represent danger, aggression and anger. Red is the first colour that the human eye sees, it will overpower any other colour on the page so you should use it sparingly. It is perfect for error messages and details which you would like visitors drawn to, like ‘Buy Now’ buttons. | |
| Orange symbolizes ambition, endurance, creativity and enthusiasm. it is often liked by younger generations but can also be seen as an attention seeking colour and sometimes can be seen as cheap. | |
| Yellow is a very rich colour which stands out, it symbolizes joy and happiness. It can also convey dishonesty. | |
| Green is a refreshing colour signifying nature and the environment. It also represents envy, greed and jealousy. | |
| Purple is a mysterious colour often used to symbolize royalty, luxury, and wisdom. It also represents mourning, arrogance and cruelty. | |
| Pink is the most gender specific colour representing feminist and softness. It can be used effectively on web sites directed at women but can also convey weakness. | |
| Gray is a neutral colour which will work well with any other colour. It enhances and intensifies its surrounding colour’s so should be used in conjunction with other brighter colour’s | |
| White is another neutral colour symbolizing purity, simplicity and clarity. White is the best choice of background colour as text and images will stand out from it | |
| Black is associated with elegance and class but also fear and death. It is also often connected to magic and mystery. Black should rarely be used as a background colour and works best against a white background. |
Tags: colour, psychological
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