Consumers and business people rely on the web to find out products or services information they need. They are not likely to make a purchase or doing longtime business with companies that do not possess a website. Website is the online preference for a company of offline business. A web preference is important for customers for finding necessary information of price range, product availability, shipping cost etc. for a product and also awareness of company branding. Consumers are going to make contact with companies after finishing primary research from websites.
When designing e-commerce sites or business-to-business websites some research should have to done for arranging website information in a hierarchical way. Creative designers locate the important information above the fold and also in their expected locations. So people find out their seeking information very easily and at a first glance. The SCube’s creative design and exceptional digital media team always does research for website content placement analysis and record user interaction in a website for future use.
Also some information is very essential for any e-commerce or shopping website to make the consumers job easier in their initial purchase research phase for a product. The list below contains most significant top 10 website content for a b2b or shopping website –
- Product availability and time to ship
- Product price information
- Concise product information for features set, benefits etc.
- Clear and plain product pictures
- Shipping cost
- Contact information or physical address of company
- Order print catalogue from website
- Telephone number
- Compare between related products for price range, benefits, feature set etc.
- White papers or data sheets
Comments