Business people travel through step-by-step process of consumer buying cycle for researching initial product information. They seek information for product features, product prices, service supports, user centric product reviews, products pictures, availability of products etc. for making purchase decision. But unfortunately, many websites lost business opportunities due to incomplete product information. B2B websites should have a dedicated product page for each product and present complete product information in a hierarchical way, so that people find product information with no trouble. Below are some tips for designing product pages for B2B e-commerce websites.
- Make sure product pages are easy to found from anywhere of website
- Present complete product details if necessary in layers
- Employ a short descriptive name and unique identifier for each product
- Link to related information from each product page if necessary
- Provide a user-centric product overview on each product page
- Show the price for each product and discount for bulk purchase
- If you can’t show actual prices, show sample prices
- Provide clear and quality product images
- Offer enlarged images when visual details are important
- Product full-sized screenshots for software products
The research phase of finding product information is very important for making purchase decision. People employ exclusive skills for awareness of company branding and product details in this phase. They also consider user-friendliness and usability issues of website for taking final decision. If the websites product page layout and usability issues are not very supportive for user research then the company will fail to business with prospective customers.
The SCube’s innovative web design and creative digital media team apply extensive knowledge for designing product page layout and make the websites user friendly to find necessary information with effortless. The team always research for discovering better usability and user experience and apply them in web designing and developing.
Comments