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With 60% of the online traffic coming from mobile, Google has done a major update to its mobile search algorithm to cater good user experience for the mobile users. Nick named – mobile-geddon, this initiates a major ranking shake-up for mobile websites. This new algorithm favors mobile-friendly websites – with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on and rank them higher in search. Websites that aren’t mobile-friendly will get demoted. The imminent changes to the algorithm was announced in February and web developers were given nearly two months’ time and ample information to make the changes necessary to keep their sites from disappearing from mobile search results. “I think the people who are at risk are those who don’t know about it,” Sadan says. To him, that mostly means small businesses. “Come April 21, a lot of small businesses are going to be really surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web,” he adds.

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