The most popular social networking platform Facebook has over 400 million active users worldwide and a huge number of users are increasing day by day. For great user base now Facebook becomes a massive advertising platform for almost each business people. Designing and maintaining Facebook fan page for any business whether online or offline now becomes a crucial part of any online marketing strategy. But for massive popularity of Facebook there arises a lot of noise and clutter in managing Facebook fan page. Effective maintaining and promoting of Facebook fan page will drive a lot of potential traffic to any websites. Perfectly optimizing fan page helps Facebook users find you more easily, and also it helps you stand out amidst the noise. Applying basic SEO strategies on your Facebook Fan Page can increase more fans and will deliver your company brand to the next level. Below are useful tips for promoting and optimizing Facebook fan page.
- Optimize your fan page name and vanity URL. Choose a name for your fan page that reflects the name of your company. Also consider for including main keywords related to your business. This will help Facebook users to find your page through search queries. Take your fan page vanity URL so that it seems as like as your business website domain name.
- Update unique and fresh content regularly. In SEO world, content is the king. For higher ranking in Facebook search results, regularly post updates, relevant links, images, videos, notes, event invitations, and discussion topics on you Facebook Fan Page. A regular stream of activity on your wall keeps your fans engaging and updated.
- Optimize your images by naming them properly and insert captions that contain keywords relevant to your business. Avoid uploading pictures without descriptions. If you’re posting pictures of a recent event, add captions and try to take maximum advantage of the branding opportunities of the album.
- Consider installing Facebook’s static FBML, a Facebook application that allows the creation of additional tabs or boxes for enhanced Fan Page customization. Use the advantages of this application to create more optimized content for your fan page.
- Promote your Facebook fan page to various social media platform like social bookmarking, social networking, forum profiling etc.
