There are thousands to million websites on the web that are providing products or services online in each niche marketplace. Also every offline business owners are trying convert to online businesses for increasing business leads from potential customers. Website design is the first step in any online business strategy solutions. Having a website is important aspect for online presence to any offline business. But the most important things are making the visitors come to your website and convincing them to purchase the products and services that you are offering.
If your business website is not ease to use then the visitors will not convert to customers. A user friendly and better usable website make the consumer buying process comfortable for making final decision to purchase through your website. Below are some website usability and user friendly website design tips that you should need to address while designing your company website –
- Keep most important website content above the fold. This will ensure users for finding important content without scrolling.
- Visitors decide to stay on a website within very little time like within 5 second. You should try to get people’s attention within 5 seconds. Design websites in such a way that make first look impression to the potential visitors.
- Write compelling headline in HTML title focusing your products or services benefits, why people will be benefited using those.
- Make you’re your website works well in all browsers. Potential customers may come into your websites using any browsers like Windows Internet Explorer, Firefox, Safari etc. Knowing that your website looks good no matter what browser somebody is using is an important aspect of website usability testing.
- Keep important website elements like search box, shopping cart etc. to their expected location. People are likely to see some website elements in some prominent places in any web page.
- Include a custom 404 error page when somebody type for invalid or non existing URL. Also try to give related reference based on URLs.
- Make sure that your web page layout design and colors are consistent throughout your entire website. Website layout plays an important role to attract more traffic to a website. Simple layout design make the website more usable and helps visitors to navigate the entire website easily.
