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If you are building user persona for your marketing campaign, once of the fields you want to consider is users Archetypes. Here are the twelve archetypes Based on the research by Carol S. Pearson, Ph.D.

  1. The Innocent
  2. The Orphan
  3. The Warrior
  4. The Caregiver
  5. The Seeker
  6. The Lover
  7. The Destroyer
  8. The Creator
  9. The Ruler
  10. The Magician
  11. The Sage
  12. The Fool or Jester

Download Twelve character archetypes by J. J. Jonas

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